What we do
Every side of your career. Handled.
Representation doesn't end at the contract. From your first NIL deal to the decades after your last game, Reliance covers the whole arc of an athletic career.
Contract Negotiations
Your best advocate.
Licensed NBPA, NFLPA, and MLBPA agents at the table for you — negotiating professional contracts across the NFL, CFL, UFL, NBA G League, and pro leagues overseas.
NIL & Marketing
Building your brand.
Name, image, and likeness is a career, not a side deal. We handle NIL agreements, revenue-share, transfer portal decisions, and brand partnerships — so your value off the field grows with your value on it.
Pre-Draft Training
Dominate the draft.
Combine and pro-day preparation, positioning, and advisement — so when your shot comes, you're the most prepared player in the room.
Financial Advisory
Protecting what you earn.
Contract money is only the start. We connect clients with vetted financial guidance so the wealth you build playing lasts long after the final whistle.
NIL Insurance
Covered before you're drafted.
Injury and loss-of-value protection for college athletes with professional futures — insurance built around where your career is going.
Life After the Game
A career past the final whistle.
Coaching pathways, broadcasting, business, and community work — we plan for the decades after sport from the day you sign.
One conversation. The full picture.
Tell us where your career stands, and we'll walk you through exactly how we'd take it further.