Baltimore, Maryland — Est. 2020
Family-built.
Career-driven.
Contract negotiation, NIL, pre-draft training, and financial advisory for basketball players, football players, and coaches.
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Sports divisions
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Clients represented
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Player-association licenses — NBPA, NFLPA, MLBPA
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Founded in Baltimore, Maryland
Three practices. One family.
Featured clients
The family, at work
From the NFL and the G League to the college game — a look at the athletes and coaches who call Reliance home.
Treated as family, represented like a pro
Founded in 2020 by William Sykes, Hasson Massenburg, and Khalil Woodridge, Reliance was built on three values: trust, loyalty, and accountability. Every client gets a personalized, relationship-driven approach — not a roster spot.
Our work was recognized at the LAW 2.0 Conference (Summer 2023) with an Awards & Recognition honor — but the proof we care about is the careers our clients build.
Meet the team
Latest from the family
Signings, stat lines, and stories — follow the day-to-day on Instagram.
Ready to build your career?
Tell us who you are and where you're headed. A member of the family will get back to you.